The concept of blanqueamiento refers to ethnic, cultural, and racial “whitening.” Blanqueamiento, an ideology as well as a social practice, is a major form of racism in the United States. It is a racist way of thinking that places value on white Anglo culture while implicitly devaluing nonwhite cultures. In turn, blanqueamiento works to recreate a social hierarchy based on race and to perpetuate white supremacy. Yet, because such racist beliefs are so pervasive in society and its institutions, they often remain invisible or are ignored.
Read more: Blanqueamiento - Cultural Colonialism, Internalized Racism, blanqueamiento, adelantar la familia http://www.jrank.org/cultures/pages/3652/Blanqueamiento.html#ixzz0f4317rtU
i'm not sure why the above link isn't working anymore so in the meantime i'm going to include this SOLID piece that speaks directly to this subject:
