it's important to acknowledge that we live in a white supremacist world, where whiteness is so often desired by people of color worldwide. skin bleaching is rooted in colonialism and racism, there is no way to separate that from the practice of one or many people. tanning on the other hand has a completely different motivation when practiced by white people. as has been said by another person posting, tanning is temporary (generally) but the motivation isn't to look like a different ethnicity and it is by no means a way to lose one's unearned white privilege, in fact its often the opposite. if a white person is able to have a tan in a climate that doesn't receive a lot of sun like let's say london or seattle, white people are able to give the impression that they are quite comfortable financially to be able to travel to tropical climates to get that tan. it should be painfully clear that skin bleaching and other self-hating/harming practices done by people of color are deeply rooted in european notions of beauty. we also live in a patriarchal and sexists society that targets women at a constant to make modifications to their appearance. this very same toxic (racist and sexist) culture we live in is one that is insanely superficial and wants nothing more than our discomfort and most importantly our money. if we can be consumed with wanting to have his abs, her breasts, their skin color, etc. we will place ourselves in unsafe situations in order to better blend in, conform. one final comment for the author, "blacks and latinos," are not mutually exclusive when you consider that there were more enslaved africans brought to latin america than the u.s., "latino" is a culture, not a race.